The digital ecosystem is complex and changing at a mind boggling rate. Its not an easy job to stay up to date with the latest digital advertising trends but while the ecosystem may be complex, it by no means needs to be overly complicated! Let’s break this ecosystem down to the most basic level Advertisers need to get their messages out in the public. To do this, they buy ad placements on websites. Supply vs demand in digital advertising is simple. Advertisers who want to spe
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